Account & campaign management.

Year-round social & word-of-mouth activity

Routine social monitoring and word-of-mouth activity were the account’s first-half focus and continued alongside the larger campaigns in the second half.

I published two Facebook posts per month and coordinated paid promotion with the media buyer. I checked three Facebook groups daily for negative comments about Dulux’s three core paint product lines, compiled the findings and emailed them to the client. I also coordinated word-of-mouth activity with a specialist vendor.

Main second-half campaign · Colour of the Year

The main second-half campaign introduced Bright Skies, Dulux’s 2022 Colour of the Year, to Taiwan audiences during the 2021 rollout. I handled Facebook content and advertorial publicity across multiple media outlets, including a colour-recognition activity that invited people to explore the new shade.

Supporting second-half campaigns · Product promotion

I wrote the script for the baby-paint launch film, “Baby’s first room”, featuring 得利寶貝護敏乳膠漆, and coordinated filming, publication and follow-up promotion.

I planned the content architecture for the Dulux Ambiance Special Effects product page on the official Dulux Taiwan website.